Para que nos hagamos una idea de su importancia, el campaign manager de Obama, David Plouffe, recordaba de este modo en el libro The Audacity of Hope (vía Taegan Goddard) el día que salió la encuesta definitiva del DMR hace cuatro años:
"Back at the office, our press staff kept refreshing the Register website. The Register poll never, ever leaks -- which is very rare with polls -- nor does the paper's staff send it out to the campaigns a few minutes before they post it on their site. Everyone gets the results at the same time. I was told later that throughout the evening hundreds of thousands of people across the country were frantically hitting refresh on their browsers to update the Des Moines Register website."
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