Sustancia contra personalidad

Time:

Why did some Democrats recoil when David Plouffe said Mitt Romney had "no core"?

Plouffe, who ran Obama's 2008 effort and is now a top White House aide, used the disparaging phrase--an unusually harsh, frontal attack so early in the campaign--on Meet the Press. There is widespread bipartisan concurrence among the political class that Romney will face Obama next year--and that Romney is willing to say just about anything to get elected. But Plouffe's personal attack sounded off-key to some party operatives, when the winning message is about jobs and the economy, not personality.

Would Romney go personal against Obama?

Just the opposite. What is most potent about Romney's campaign so far is its cleverly dispassionate anti-Obama formula, which goes something like this: 'The President is a nice man with a nice family. He didn't cause the economic mess, but his actions have made things worse. He's clearly in over his head.' That message worries many ­senior Dem­ocrats, who now believe ­Romney has made the tac­tical decision to take the high road and leave the gutter attacks to the incumbent."