Bloomberg:
Mitt Romney, a leader in the Republican presidential race a year out from the 2012 elections, is biding his time and saving his campaign cash as he benefits from the missteps of his rivals.
At this point four years ago, the former Massachusetts governor, who was mounting his first White House run, had spent $11 million on television advertising, according to an analysis by KantarMedia/CMAG, a New York-based firm that tracks political advertising.
Today, with the Jan. 3 Iowa caucuses and Jan. 10 New Hampshire primary approaching, Romney has yet to spend a dime on commercials.
“We’ve all been waiting for when Romney is going to start airing, and you would have expected to start to see some sustained level of advertising by now,” said Ken Goldstein, CMAG’s president.
(...) One reason Romney has been able to wait, Goldstein said, is that the former governor is already familiar to many primary voters because of his prior race and is leading in many polls. That allows him to adopt a lower profile as his less experienced and less well-known competitors contend with scandal and campaign-trail mistakes.
“Every day that the news cycle is consumed by something else is a day that he doesn’t have to advertise,” Goldstein said of Romney.
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