martes, 25 de octubre de 2011

Políticamente incorrecto. Rebelde. Anti-establishment.

Carter Eskew, que lideró el equipo creativo de Al Gore en las elecciones de 2000, comenta en el Washington Post el desconcertante web ad de Cain y Block. Le ha gustado.
Ed and I both woke up this morning thinking about Herman Cain’s new ad. Ed thinks it’s insane; I have a different take.

Yes, the ad, which is probably intended as a way of jump-starting a non-existent organization, features a likely first: a campaign manager operating on no sleep and too many caffeine counter-stimulants endorsing his own candidate. Is campaign manager Mark Block, featured in the ad, someone of significance in conservative circles? Someone who can dog-whistle Republican activists? Maybe Ed knows.

And the smoking is very interesting; it seems perfect for the Cain anti-establishment message. What could be more rebellious than smoking? (Scenes of smoking haven’t been allowed in product ads for years.) And, finally, there is Cain himself at the end, enjoying it all, with a style of grin not fit for description on a family blog. Cain is all about letting his freak flag fly, and this ad waves it high.

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