CNN:
Alone among the major candidates running for president, the Obama campaign not only has a Facebook page with 23 million "likes" (roughly 10 times the total of all the Republicans running), it has a Facebook app that is scooping up all kinds of juicy facts about his supporters.
Users of the Obama 2012 - Are You In? app are not only giving the campaign personal data like their name, gender, birthday, current city, religion and political views, they are sharing their list of friends and information those friends share, like their birthday, current city, religion and political views. As Facebook is now offering the geo-targeting of ads down to ZIP code, this kind of fine-grained information is invaluable.
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