Newsmax compra 30 minutos para Gingrich en la tv de Iowa

The New York Times:

His cash-short campaign unable to buy much advertising of its own, Newt Gingrich’s well-financed allies are coming to his rescue in Iowa, securing large chunks of airtime across the state.

Newsmax, the conservative magazine and Web site, will show a 30-minute special on Mr. Gingrich throughout the weekend in all of Iowa’s major television markets. The program is hosted by Michael Reagan, son of the former president, and makes the case that Mr. Gingrich is the strongest candidate to carry forward Ronald Reagan’s legacy.

“Millions of dollars in negative ads have been spent against him,” Mr. Reagan says. “But let’s discuss the real Newt Gingrich.” Soft music then starts to play and the camera cuts to a black and white photograph of Mr. Gingrich as a boy.

A second major player in conservative circles, Liberty University, the evangelical institution founded by Jerry Falwell, is also giving Mr. Gingrich some help in Iowa, running 30-second commercials in which Mr. Gingrich extols the virtues of a Liberty education.

(...) Christopher Ruddy, Newsmax Media’s chief executive, said he was inclined to feature Mr. Gingrich in the program because the former speaker was one of only two candidates who agreed to participate in the debate Newsmax planned to host with Donald J. Trump. Mr. Trump pulled out of the debate, and Newsmax canceled it after most of the candidates balked.

“We’re very supportive of Newt,” Mr. Ruddy said Friday. “Newt never asked it, nor did we ever have to do it. But we do feel that Newt really is the conservative standard-bearer right now.”

Mr. Ruddy said the special would run 200 times over the weekend in all of the state’s major media markets, including on stations in Omaha and South Dakota that reach into parts of Iowa.

Newsmax and Mr. Ruddy have soured on Mitt Romney after endorsing him in 2008, when it called him “the Reagan candidate” on its cover.

Mr. Ruddy’s feelings now? He said Mr. Romney has been too dismissive of Newsmax, whereas Mr. Gingrich has not. “So we have a comfort level with Newt. Woody Allen says 85 percent of success in life is just showing up. Well, Newt shows up.”