Team Gingrich busca el efecto boomerang

En publicidad existe una máxima según la cual, si los mensajes que lanzas son negativos, estos se volverán contra ti, y tu imagen se volverá negativa. Es lo que en el entorno de Gingrich esperan que le ocurra a Romney, y para asegurarse de que así sea, quieren ponerle en la tesitura de tener que rechazar públicamente los anuncios de Restore Our Future.

The Daily Caller:

Iowa campaign supporters of former Speaker Newt Gingrich plan to hold a conference call later today to urge Mitt Romney to cease his negative ads.

A group backing Romney (which is being run by former Romney advisers) is reportedly spending $3.1 million in Iowa to attack Gingrich between now and the caucuses.

I’m told by one source they will “call for a halt to the millions of dollars in negative ads” being spent in the state — and say that, “Iowa deserves better.”

They will also “ask Romney to focus on issues and solutions — not just attacks.”

Former Congressman Greg Ganske and State Rep. Linda Upmeyer (both Gingrich boosters) are expected to be among those leading the call, which is set for 5 pm in Iowa.