The Iowa Republican:
(...) Bachmann’s Saturday event was professionally done in every way. As people waited in line to enjoy free grilled hot dogs, volunteers used iPads to sign people up for free tickets to the upcoming Ames Straw Poll. They also asked if people needed transportation. Using an instantaneous, computerized database for the Straw Poll is a brilliant strategy. That important test is won through organization, which the Bachmann campaign is clearly employing.
Other volunteers walked around with sign-up sheets. Placards, bumper stickers and pins were widely distributed. Everyone was asked if they wanted a lapel sticker. Although the event was outside, there was plenty of available shade, including under two Bachmann campaign pop-up tents.
(...) The Minnesota congresswoman concluded her speech by encouraging the crowd to go inside and make phone calls on her behalf. Bachmann then spent at least half an hour shaking hands, signing autographs and speaking to voters. She is clearly putting in the type of retail politics necessary to win the Iowa Caucus.
Bachmann’s campaign headquarters, which served as the Victory office for John McCain in 2008, has all the look and feel of a professional operation. There are at least 10 VoIP phones, which allow callers to instantly identify supporters, sign them up for Straw Poll tickets, and store them in an accessible database. Bachmann joined the phone bankers for a couple of calls. (...)
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