Perry, líder en menciones online, para bien y para mal

Washington Post:

Mentions of Perry in the 5,000-plus online media outlets General Sentiment monitors soared to nearly 90,000 from Aug. 18, the date of our last Mention Machine post, through Aug. 26.

Over the same period, Romney registered a relatively puny 15,150 mentions, nearly six times less than Perry’s number.

Perry was also dominating the conversation on social-media channels, including blogs, Facebook and Twitter during that time period. Perry was mentioned 30,365 times on social media since last Thursday, while Romney got 3,231 mentions on the same media, amounting to a mere one-tenth of Perry’s attention.



(...) What about the tone of those talking about Romney and Perry on Twitter or Facebook, commenting on blogs or writing articles about them? General Sentiment assigned a score to each mention of the candidates on the entire Web (both social and news media) to determine negative or positive sentiment on a scale of negative ten to positive ten.

The winner? Romney came out ahead of Perry in a landslide with a net positive score of 218, while Perry had a net positive of 66. The scores, however, varied significantly according to the days on which they were measured.

Romney only spent one of the eight days we monitored sentiment in negative territory, earning a negative 31 this past Sunday. However, Perry ended the day with negative net scores three times, bottoming out at negative 40 on Wednesday.



The sentiment scores indicate that being on top may come with a higher negative price tag. But in Perry’s case, it looks as if a bright, albeit harsh spotlight, may well be worth it. Only time will truly tell.