Logotipos de campaña

El diseñador gráfico Joseph Hughes ha analizado los logotipos de los posibes rivales de Obama. Concluye que:

(...) Overall, I would argue that, from a design perspective, nothing in these comes remotely close to the memorability inspired by the Obama icon. To be sure, though, that's a nearly impossible goal to reach. Still, no matter Obama's 2012 opponent, he or she will have to at least get close. If I had to pick a best and worst, my best would go to Huntsman and my worst to Pawlenty. Despite what I said about Huntsman's logo, there is a lot of potential. I'm curious to see where it goes - provided the candidate is in the race long enough to go there. As for Pawlenty, that logo is just embarrassing. Simply unifying the height of his name and choosing a heavier weight would help immensely.

Low marks, too, to the poor name recognition crowd: Romney, Santorum and, to a lesser extent, Bachmann. Granted, people will still likely know who they are in the primary. They are all (at least Romney and Bachmann) higher-tier candidates. You only get one really great shot at running, usually, so why risk hurting your name recognition on something as important as your logo? (...)

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