"Rick Perry and his eggheads"

La editorial Crown anuncia la publicación del libro electrónico Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America para la semana que viene. Se trata de un capítulo de un estudio más amplio de Sasha Issenberg sobre estrategias electorales titulado The Victory Lab que saldrá en otoño de 2012.

El capítulo, de algo más de 10,000 palabras, analiza las técnicas innovadoras aplicadas en la campaña de reelección de Perry como Gobernador de Texas en 2006.

A fascinating, never-before-reported look into how Rick Perry, in his 2006 re-election campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game changing trend in American politics.

Despite his folksy personality and disdain for east coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 re-election effort, his campaign manager convinced him to allow four social scientists from Yale to come in and gauge the effectiveness of various campaign tools--candidate appearances, yard signs, television ads, etc.--by running real-time experiments in the heat of a campaign. No candidate had done this before and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg tells this never-before-told story. With unprecedented access to Perry's campaign team, including the 6"4', 325-pound strategist, Dave Carney, Issenberg shows how the "eggheads" made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities thinking outside the box are reshaping the way we elect our leaders.