martes, 19 de junio de 2012

Las 10 zonas más calientes de la semana en la guerra de anuncios


*** This week’s 10 hottest advertising markets: So where is the TV ad war taking place in the presidential race? Eight of the 10 hottest advertising markets (in terms of advertising points from June 18-24) are in the three battleground states of Virginia, Ohio, and Colorado. In fact, three of this week’s top four markets are in Virginia, including No.1 Richmond (which was No.2 last week). Three Ohio markets make our list (Cincy, Cleveland, Columbus), compared with just one from last week. Also, for the first time on our weekly list, we have two Colorado markets (Colorado Springs and Denver). This shouldn’t be surprising after our NBC-Marist poll showed a tight race in the state and especially after that Peter Hart focus group there. And finally, there’s just one North Carolina market (Charlotte) after four Tar Heel State markets were on our list last week (Charlotte, Raleigh-Durham, Greensboro, and Asheville). Bottom line: This week, it’s all about Virginia, Ohio, and Colorado. By the way, for those scoring at home, a Virginia market has been No.1 in the most saturated category for two of the last three weeks.

1. Richmond-Petersburg: Obama 1,074, Romney 981, Priorities 337, Restore 265, Crossroads 45.
2. Norfolk-Portsmouth: Obama 1,090, Romney 889, Priorities 280, Restore 240, Crossroads 51.
3. Colorado Springs: Romney 1,062, Obama 755, Restore 355, Priorities 226, Crossroads 40.
4. Roanoke-Lynchburg: Obama 1,057, Romney 830, Restore 416, Crossroads 69.
5. Cincinnati: Obama 998, Romney 877, Restore 347, Crossroads 56.
6. Cleveland: Obama 951, Romney 625, Restore 229, Priorities 213, Crossroads 46.
7. Denver: Obama 885, Romney 825, Restore 225, Priorities 123.
8. Columbus: Obama 723, Romney 610, Priorities 341, Restore 199, Crossroads 69.
9. Charlotte: Romney 749, Obama 746, Restore 324, Crossroads 45.
10. Des Moines: Obama 740, Romney 623, Restore 207, Planned Parenthood 159, Crossroads 36.