Ideas para el anuncio de candidatura

Algunos expertos reflexionan en The Hill sobre cómo resultar serio a la vez que original cuando uno anuncia que es candidato a Presidente:

(...) Veteran Democratic pollster Peter Hart cautioned 2012 hopefuls against choosing late-night or a venue like the “The Daily Show” for a presidential announcement, warning it’s a move that could backfire in a sour political climate with a high unemployment rate.

“I'm not a gimmick guy,” said Hart. “I think you want to make an announcement that reflects your seriousness about being president. The ability to find that locale, that backdrop and the crowd that allows you to say it in the right way is important."

For Republicans in 2012, GOP pollster Tyler Harber said highly rated conservative talk shows are an attractive option for candidates, particularly for Huckabee, who hosts one himself.

“You always have a target population in mind that you want to reach when you announce,” he said. “And getting the earned media about how you announce is just as important as what you say.”

Clinton’s YouTube announcement is a prime example. It offered the notoriously careful campaign the sort of control it wanted for the announcement, and the choice of venue was revolutionary at the time.

“Four years ago, just the act of using online technology to do this stuff was in and of itself newsworthy,” said online consultant and founder of Epolitics.com Colin Delany. “Now it's just par for the course.”

A YouTube video in 2012? Probably a snoozer. A Twitter announcement? Much more likely.

Another new possibility, said Harber, is an announcement that employs a live online video feed, which operates like a tele-townhall. A candidate could invite supporters to the live feed and even take questions or interact with preselected online viewers as part of his or her announcement. (...)