Obama se fija en Bush-Cheney '04 Inc.

POLITICO.com:

(...) His aides are increasingly resigned to running for re-election in a glum nation. And so the candidate who ran on “hope” in 2008 has little choice four years later but to run a slashing, personal campaign aimed at disqualifying his likeliest opponent.

In a move that will make some Democrats shudder, Obama’s high command has even studied President Bush’s 2004 takedown of Sen. John F. Kerry, a senior campaign adviser told POLITICO, for clues on how a president with middling approval ratings can defeat a challenger.

“Unless things change and Obama can run on accomplishments, he will have to kill Romney,” said a prominent Democratic strategist aligned with the White House.

The onslaught would have two aspects. The first is personal: Obama’s re-elect will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird.”

(...) The second aspect of the campaign to define Romney is his record as CEO of Bain Capital, a venture capital firm which was responsible for both creating and eliminating jobs. Obama officials intend to frame Romney as the very picture of greed in the great recession – a sort of political Gordon Gekko. (...)