*** FL ad spending surpasses $100 million: Given that we’re in Florida for the GOP convention, here is something to chew on: Out of the nearly $550 million spent on ads in the general election, one-fifth of that amount -- $110 million -- has been spent in the Sunshine State. In fact, Florida ($110 million), Ohio ($108 million), Virginia ($80 million), North Carolina ($56 million), and Colorado ($51 million) account for $405 million out of the grand total of $550 million.El estado soleado tiene fama de ser un estado caro para anunciarse porque es un estado muy urbano (un 80% de poblaicón urbana o semi-urbana) y tiene 10 grandes mercados: Miami, Tampa, Orlando, Jacksonville, Tallahassee, West Palm Beach, Fort Myers, Pensacola, Panama City y Gainesville.
Por eso una convención allí, que te asegura horas de cobertura gratuita en la tv, es siempre un riesgo que vale la pena correr a pesar de las tormentas tropicales...
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