Obama’s campaign ran ads 19,583 times, more than twice the 9,165 spots run by Republican challenger Mitt Romney. Yet the anti-Obama campaign was more visible because of three groups that together ran 18,200 ads criticizing the president.
The anti-Obama groups are Crossroads Grassroots Policy Strategies, a non-profit 501c4 organization that ran 8,523 spots; American Crossroads, its affiliated super-PAC, which ran 3,081 spots; and the Republican National Committee, which ran ads 6,596 times. These three groups together ran twice as many ads as Romney during the seven-day period.
Priorities USA Action, a super-PAC backing Obama, ran ads 1,363 times, all attacking Romney’s past as a private-equity executive. The Service Employees International Union ran 136 Spanish-language ads attacking Romney.
Add that all up, and the president and his allies were outgunned in television ads, 27,365 to 21,082, by Romney and his surrogates.