viernes, 19 de octubre de 2012

El Super PAC de Romney compra 12 millones en anuncios en nueve estados

The New York Times:
The “super PAC” supporting Mitt Romney is making its most aggressive and expensive push yet in the advertising wars with a $12 million ad buy in nine states.

The expenditure represents a significant expansion of the group’s advertising campaign and will be a major boost for Mr. Romney with only two and a half weeks to go before Election Day.

The group, Restore Our Future, had been advertising only in a handful of states in recent weeks. But its latest ad buy will include almost all of the major battleground states — Colorado, Florida, Iowa, Nevada, North Carolina, Nevada, Virginia and Wisconsin — plus Michigan, which has been relatively quiet because President Obama is believed to have a sizable advantage there.

The money is for just six days of ads starting on Tuesday and includes some huge sums, according to a firm that tracks political advertising. Restore Our Future has reserved around $1 million in airtime for Iowa and Wisconsin, an amount that ensures its message will be on television in heavy rotation there because of their smaller-sized media markets. It has also committed $2.5 million to Ohio and $2.3 million to Florida.