The Obama campaign personalized its plea for donations, having the president write a first-person fundraising letter to supporters warning them that he could be the first sitting president in modern history to be outspent by a challenger.
“I will be the first president in modern history to be outspent in his re-election campaign, if things continue as they have so far,” Obama wrote. “I'm not just talking about the super PACs and anonymous outside groups - I'm talking about the Romney campaign and the Republicans themselves. Those outside groups just add even more to the underlying problem.”
(...) The Obama team has countered by touting its success with small donors as evidence it has far-reaching grass-roots support, and in a continued attempt to paint Romney as the candidate of the wealthy.
“The Romney campaign and the Republicans have recently raised more than us, and the math isn't hard to understand,” the Obama letter continued. “Through the primaries, we raised almost three-quarters of our money from donors giving less than $1,000, while Mitt Romney's campaign raised more than three-quarters of its money from individuals giving $1,000 or more.”
(...) “This election will be a test of the model that got us here,” Obama continued. “We'll learn whether it's still true that a grassroots campaign can elect a president - whether ordinary Americans are in control of our democracy in the face of massive spending.”