sábado, 28 de enero de 2012

Romney supera a Gingrich por 5 a 1 en publicidad en FL



The Fix:
Despite new infusions of cash, former House speaker Newt Gingrich is still being crushed in Florida television ad spending by former Massachusetts governor Mitt Romney.

With the primary coming up on Jan. 31, Gingrich and his supporters are being outspent 5-to-1 by Romney and his supporters as total spending in the state approached $20 million.

According to a Republican media buyer who provides the Post with television ad numbers, Gingrich’s campaign has spent only $1,112,541 on Florida television ads.

The pro-Gingrich super PAC Winning Our Future has spent $2,164,727, despite a $5 million contribution from the wife of casino mogul Sheldon Adelson, who already donated $5 million to the group.

A spokesman insisted that the group was spending the $6 million it had promised to invest in the Sunshine State, but so far that money has not been put into TV. The total pro-Gingrich television spending so far is only $3,277,268.

Romney, meanwhile, has spent $6,723,288 and the pro-Romney super PAC Restore Our Future has spent $8,815,227 for total Romney-supporting spending of $15,538,515.

Part of Romney’s dominance stems from the fact that his super PAC supporters began putting money into Florida way back in December, and he began spending money himself in early January, while Gingrich and his supporters have only been airing ads in the state for the past few days.