CNN:
Signaling a departure from the positive-message ads he’s released so far, Gingrich said his campaign will “probably” release television ads after Iowa drawing sharper contrasts between himself and Romney.
“Because I think if somebody spends $3.5 million lying about you, you have some obligation to come back and set the record straight,” said Gingrich, who for days talked about responding to attacks with airtime.
Gingrich admits the barrage of attacks “drove us down from the 30s to the teens” but he said the money spent by Romney and his surrogates hasn’t yielded increased support.
“And by the way all it did was guarantee that some other conservative emerged and it didn’t help Romney at all,” said Gingrich, referring to former Pennsylvania Sen. Rick Santorum, who is now ahead of the former speaker in third place in the latest Des Moines Register poll.
If he could redo his strategy surrounding the ads, Gingrich said he should have responded "faster and more aggressively" to attacks, adding he should have responded “two weeks sooner” at a later stop in Waterloo.
(...) Gingrich said his ads about Romney would draw “legitimate contrast” and be based on facts. “Frankly I think you can do very calm, very pleasant ads that the nature of the Republican Party is such that a calm and pleasant ad that says he was for tax paid abortions, I’m against it, you can say it happily, pleasantly, it works just by the nature of the data.”
He often makes a similar distinction when asked whether he would go negative with President Barack Obama in a general election fight. “If you tell the truth it sounds negative,” the former speaker has said.
Gingrich suggests the super PAC Winning Our Future that is run by his former aides should do the same.
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