The Huffington Post nos presenta al muchacho que está detrás de los famosos videos del comité de acción política de Tim Pawlenty. Se llama Lucas Baiano, es canadiense, tiene 23 años, y es un joven prodigio que con sólo 16 años fundó una productora y consiguió contratos para hacer anuncios de empresas como la división canadiense de Nestle, Ontario Travel y Petro-Canada.
En 2008 fue el responsable de la película oficial de la campaña de Hillary Clinton. El año pasado se pasó a los republicanos, produciendo anuncios para la RGA. Y ahora es el encargado de dar un poco más de sabor a la austera imagen de Pawlenty, que tiene fama de aburrido.
(...) Lucas Baiano, a 23-year-old former Hillary Clinton supporter, is Canadian-born and dresses in perfectly-starched white shirts, slim-fitting sports jackets and tight designer jeans.
His job is to make Pawlenty appear larger than life. And he’s good at it.
“Lucas can make rather emotionless things emotional, so good for the rap on Pawlenty!” emailed veteran GOP admaker Fred Davis, who produced Carly Fiorina’s memorable "Demon Sheep" ad last year.
Baiano’s 90-second video for Pawlenty’s book tour, released in January, bears all the distinctive trademarks of Baiano’s style: stirring music that builds and builds; sound effects more often heard in feature film previews; perhaps most distinctively, a cinematographic style that mixes off-center head shots with herky-jerky behind the scenes moments, spliced with the clever use of iconographic historical footage, all edited so that the images come flying at you at a breakneck speed, providing an energy that combines with a more rhythmic overall pacing.
In short, it could be a political ad, but it could also be a trailer for something like “Independence Day.”
The media pickup of Baiano’s work has been outstanding, a Pawlenty spokesman said. The full Pawlenty ad was shown on Fox News the night it was released. Comedy Central’s Stephen Colbert also showed it in a segment last week, which gratified Pawlenty aides even if much of Colbert’s routine mocked their boss.
(...) Baiano is viewed as something of a one-trick pony by some veteran admakers who think he relies too much on imagery and slick editing. And his flamboyance appeared to irritate his superiors at the Republican Governors Association during his time there last year. Requests to talk to Baiano last year were repeatedly denied. Baiano’s Twitter and Facebook pages list him as still with the RGA, but a spokesman confirmed that he left in early February.
Nonetheless, it is rare and perhaps unprecedented for conservatives -- who generally lag behind liberals when it comes to cultural relevance -- to have a visual creative force like Baiano on their side.
Baiano made a big splash for the RGA last year, when he produced an 80-second spot titled “Remember November.” It began with audacious cinematic music and then launched into a hyperbolic and repeated slamfest of President Obama, using his “Yes we can” motto against him to criticize the way he and a Democratic-controlled Congress passed a sweeping health care overhaul in 2009.
The video drew some extra attention from some in the press who thought it was tapping into anti-government sentiment symbolized by Guy Fawkes, the British conspirator who in 1605 tried unsuccessfully to blow up Parliament and was executed for treason. Baiano, for his part, told Time last year there was no connection to Fawkes or the movie “V for Vendetta.” (...)
Su producción más memorable para Pawlenty fue la desmedida 'Courage To Stand', que aquí vuelvo a colocar por si alguien se lo perdió. Un video de 90 segundos con maneras de trailer de película épica, que alcanzó cerca de 160,000 reproducciones en youtube, cuando la mayoría de videos de la cuenta de youtube de Pawlenty apenas llegaban a las 1,000 o 1,500 reproducciones.
Y esta es la parodia de Stephen Colbert. Recomendada por mi amigo Juan.
1 comentario:
No le veo la gracia al video de Pawlenty: la verdad es que me marea. La parodia de Colbert, en cambio, muy divertida.
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